Definition of Itasha by wikipedia
Itasha (痛車) is a Japanese term for an otaku fad of individuals decorating the bodies of their carswith fictional characters of anime, manga, or video games (especially bishojo game or eroge). These characters are predominately "cute" female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively.
*pictures taken from Akiba Hobby, Jabro, Nekonii blog, gsc-mikatan, Sankaku Complex, livedoor blog, wikipedia*
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